What’s interesting here is that our past clients have also noticed that problem-framing:
1.) Makes it easier to identify key customer segments.
2.) Gives a digital product a framework of focus to not get distracted with redundant features.
3.) Makes it easier to measure performance by choosing metrics that indicate how well the product is solving the problem.
4.) Makes it easier to formulate marketing messages as well as sales and investment pitches.
5.) Shows investors your understanding of the underlying market and the hierarchy of needs in it.
Problem-framing is not easy, but it’s vital to the success of a digital product. Through a 5 day sprint, our team in cooperation with you will define the problem of your digital product.