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DESIRABILITY

Design Sprint

A design sprint is a process for validating ideas and solving problems through design, prototyping and testing ideas with targeted customers.

What it is?

It was developed by Google, as they describe it: “it’s a ‘greatest hits’ of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.” As the word sprint indicates, it’s about getting results fast, you can compress months of time into a single week. You can fast-forward into the future to see your finished product and get customer reactions from a realistic prototype, before making any expensive commitments.

Why run a sprint?

Developing entirely new products or game-changing features isn’t an easy task. The greatest risk is that users don’t find our solutions accessible or desirable. This is where a design sprint comes in – it’s a shortcut to learn without building and launching. Here are a few top reasons why design sprints are so popular:

 

 

 

  • Results in only 5 Days
  • Validation with real customers
  • Prototyping before building
  • Collaboration of various departments

In five days, the Design Sprint will help you:

 

  • Understand. Map out the problem and pick an important area to focus.

  • Ideate. Sketch out competing solutions on paper.

  • Decide. Make decisions and turn your ideas into a testable hypothesis.

  • Prototype. Hack together a realistic prototype.

  • Test. Get feedback from real live users.

 

On Monday, you make a map of the problem. On Tuesday, each individual sketches solutions. On Wednesday, you decide which sketches are strongest. On Thursday, you build a realistic prototype. And on Friday, you test that prototype with five target customers.

What you'll get:

Our process

1. Problem Framing

Before we start thinking about validating solutions in a design sprint, problem framing helps us validate there’s a problem worth solving.

2. Design Sprints

The Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with customers.

3. MVP Development

We develop a functional MVP based on the primary customer journey and prepare you for shipping functional product to your customers.

Free 30 minutes - consultation call could really make a difference.

Make sure you are properly informed about the possibilities you and your business have in a modern digital space. During this call you will: