DESIRABILITY

Design Sprint

A team running a Clover Labs design sprint.A team running a Clover Labs design sprint.

What it is?

It was developed by Google, as they describe it: “it’s a ‘greatest hits’ of business strategy, innovation, behavior science, design thinking, and more, packaged into a battle-tested process that any team can use.” As the word sprint indicates, it’s about getting results fast, you can compress months of time into a single week. You can fast-forward into the future to see your finished product and get customer reactions from a realistic prototype, before making any expensive commitments.

Why run a sprint?

Developing entirely new products or game-changing features isn’t an easy task. The greatest risk is that users don’t find our solutions accessible or desirable. This is where a design sprint comes in – it’s a shortcut to learn without building and launching. Here are a few top reasons why design sprints are so popular:

  • Results in only 5 Days
  • Validation with real customers
  • Prototyping before building
  • Collaboration of various departments
Overview of the design sprint stages.

In five days, the Design Sprint will help you:

  1. 1

    Understand.

    Map out the problem and pick an important area to focus.

  2. 2

    Ideate.

    Sketch out competing solutions on paper.

  3. 3

    Decide.

    Make decisions and turn your ideas into a testable hypothesis.

  4. 4

    Prototype.

    Hack together a realistic prototype.

  5. 5

    Test.

    Get feedback from real live users.

On Monday, you make a map of the problem. On Tuesday, each individual sketches solutions. On Wednesday, you decide which sketches are strongest. On Thursday, you build a realistic prototype. And on Friday, you test that prototype with five target customers.

A design sprint week, mapped out from Monday to Friday.

What you’ll get:

  • Solution Validation
  • Product Vision
  • MVP Requirements
  • Product Prototype
  • User Test Results
  • User Journey Map

Our process


1. Problem Framing

Before we start thinking about validating solutions in a design sprint, problem framing helps us validate there’s a problem worth solving.

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2. Design Sprints

The Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with customers.

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3. MVP Development

We develop a functional MVP based on the primary customer journey and prepare you for shipping functional product to your customers.

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Free 30 minutes - consultation call could really make a difference.

Make sure you are properly informed about the possibilities you and your business have in a modern digital space. During this call you will:

  • Get familiar with a modern digital landscape and its opportunities.
  • Have a discussion about making an impact with a digital product.
  • Get insights on growing your business from the top-tier industry experts.
  • Receive a feedback on further steps for building your digital product.
Schedule a free 30min session with us