DESIRABILITY
It was developed by Google, as they describe it: “it’s a ‘greatest hits’ of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.” As the word sprint indicates, it’s about getting results fast, you can compress months of time into a single week. You can fast-forward into the future to see your finished product and get customer reactions from a realistic prototype, before making any expensive commitments.
Developing entirely new products or game-changing features isn’t an easy task. The greatest risk is that users don’t find our solutions accessible or desirable. This is where a design sprint comes in – it’s a shortcut to learn without building and launching. Here are a few top reasons why design sprints are so popular:
Understand. Map out the problem and pick an important area to focus.
Ideate. Sketch out competing solutions on paper.
Decide. Make decisions and turn your ideas into a testable hypothesis.
Prototype. Hack together a realistic prototype.
Test. Get feedback from real live users.
On Monday, you make a map of the problem. On Tuesday, each individual sketches solutions. On Wednesday, you decide which sketches are strongest. On Thursday, you build a realistic prototype. And on Friday, you test that prototype with five target customers.
Before we start thinking about validating solutions in a design sprint, problem framing helps us validate there’s a problem worth solving.
The Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with customers.
We develop a functional MVP based on the primary customer journey and prepare you for shipping functional product to your customers.
Make sure you are properly informed about the possibilities you and your business have in a modern digital space. During this call you will: