DESIRABILITY
Design Sprint
What it is?
It was developed by Google, as they describe it: “it’s a ‘greatest hits’ of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.” As the word sprint indicates, it’s about getting results fast, you can compress months of time into a single week. You can fast-forward into the future to see your finished product and get customer reactions from a realistic prototype, before making any expensive commitments.
Why run a sprint?
Developing entirely new products or game-changing features isn’t an easy task. The greatest risk is that users don’t find our solutions accessible or desirable. This is where a design sprint comes in – it’s a shortcut to learn without building and launching. Here are a few top reasons why design sprints are so popular:
Results in only 5 Days
Validation with real customers
Prototyping before building
Collaboration of various departments
In five days, the Design Sprint will help you:
Understand. Map out the problem and pick an important area to focus.
Ideate. Sketch out competing solutions on paper.
Decide. Make decisions and turn your ideas into a testable hypothesis.
Prototype. Hack together a realistic prototype.
Test. Get feedback from real live users.
On Monday, you make a map of the problem. On Tuesday, each individual sketches solutions. On Wednesday, you decide which sketches are strongest. On Thursday, you build a realistic prototype. And on Friday, you test that prototype with five target customers.
What you'll get:
- Solution Validation
- Product Vision
- MVP Requirements
- Product Prototype
- User Test Results
- User Journey Map
Our process
1. Problem Framing
Before we start thinking about validating solutions in a design sprint, problem framing helps us validate there’s a problem worth solving.
2. Design Sprints
The Design Sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with customers.
3. MVP Development
We develop a functional MVP based on the primary customer journey and prepare you for shipping functional product to your customers.
Free 30 minutes - consultation call could really make a difference.
Make sure you are properly informed about the possibilities you and your business have in a modern digital space. During this call you will:
- Get familiar with a modern digital landscape and its opportunities.
- Have a discussion about making an impact with a digital product.
- Get insights on growing your business from the top-tier industry experts.
- Receive a feedback on further steps for building your digital product.