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Join the waitlist to get free access after we launch

Build your next digital product with our course

We’ve seen so many newbies get into the product building sphere uncertain as to what steps they should be taking but this course will help you not only know what those steps are, but it’ll also layout our thought process for each step and how applying these strategic frameworks can significantly streamline your work through different complex situations

Enroll now and get Free access after launch. 

Price after launch 59.98$

Get on the right track with this course

👉 Start building your idea!

And how to learn the basics

This will help you understand two different methods of tackling customer problems, problem evolution and problem definition. You’ll examine new product opportunities by discovering design targets, evaluating those problems, and predicting customer expectations through heuristic evaluations on competitors’ offerings.

🎯 Concise and to the point

So you know who you're building it for

Want that you can’t get anywhere else? Train your intuition in current trends and innovative thinking to better compete in today’s environment. After this course, you’ll be at the forefront of product design. Build your product, gain valuable insights into what customers want and launch.

👩‍💻 Learn by doing

So you know you can communicate visually

Compare the necessity if you really just want to be different or better, ask questions use your customers and set out to solve their problems. Set up an idea, and minimal viable solution. These are the theoretical and practical materials that cover every single thing you’ll need to build an amazing new digital product.

What you get?

⏰ 60min of video content

We believe video is the best way to transfer knowledge. That’s why every one of our lessons in this course comes with a short video. 

📑 5 document templates

The knowledge gathered in this process is represented in 5 document examples. Everything from a filled-out lean business canvas to a persona template for your next big project.

🧠 9 lessons

Every lesson in this course will come as an email periodically over the next two week. Hopefully you’ll be waiting or your next email. 

Who is this for?

👩‍🎨 Aspiring product designers

Trying to get into product design? Don’t know where to start or just want to expand your knowledge? This is where you’ll learn the basics.

👩‍✈️ Product managers

You already know how to lead small teams, and you’d like to have more insight into how designers structure their research. Gain the confidence to say more at the table when the big guys are talking!

👩‍🚀 Entrepeneurs

You’ve probably just stumbled upon a great new idea and would love to start building something new. Start here to refresh your knowledge. 

You will learn about

💰 Idea definition

Focus on your audience

Lesson 1

Generating ideas can be really hard. Evaluating them can be even harder. In one of the lessons you’re going to learn how to use the lean business canvas to brainstorm ideas and evaluate them later on. 

Evaluate the problem

Lesson 2

Problem solving is the act of defining a problem, determining the cause of the problem, identifying, prioritizing and selecting alternatives for a solution, and implementing a solution.

Brainstorm and ideate

Lesson 3

When facilitated in a successful way, Ideation is an exciting process. The goal is to generate a large number of ideas — ideas that potentially inspire newer, better ideas — that the team can then cut down into the best, most practical and innovative ones.

⏱ Prototyping

Design systems

Lesson 4

While it might feel like you’re adding on another layer, design systems can actually help you increase your efficiency. To better understand how this applies to you, consider these questions:

Prototyping tools

Lesson 5

Learn about different prototyping tools that exists and the benefits of using them. Disover Figma, Sketch, Invision, Axure and others. Prototyping is an important part of any digital design process. It allows you to simulate experiences, and test out flows within your projects.

Clickable prototypes

Lesson 6

Designing a clickable prototype is an essential step in the creation of your digital product. It serves a number of roles, from illustrating your app idea to a prospective investor, to providing the foundation upon which you can test and iterate with your target audience. 

🧠 Feedback

How to approach testing

Lesson 7

Learn how to select the proper methods and techniques to test your assumptions and prototype. How to gather feedback and interpret it. How to AB test. What are heat maps and how to test flows. 

Setting KPIs

Lesson 8

Taking the right approach for how to set KPIs (or develop performance measures or metrics) that are meaningful is important. KPIs should be valuable tools to manage your organisation’s or business’ performance.

Structuring user interviews

Lesson 9

Interviews give feedback that you won’t be able to get anywhere else. Where analytic tools and numbers fail only direct communication with your target audience can help you solve complex issues. Learn how to structure user interviews and interpret data from them. 

Define your audience

One of the most important steps

Before you start thinking about the problem you7re trying to solve you need to focus on the people you’re solving the problem for. Learn how to identify target audiences and prepare personas for your next project. We’re including a free Persona template so you can start working on your own. 

Brainstorm and evaluate

So you know what you're dealing with

Generating ideas ca nee really hard. Evaluating them can be even harder. In one of the lessons you’re going to learn how to use the lean business canvas to brainstorm ideas and evaluate them later on. 

Testing and interpreting feedback

This always makes your digital product better

You did the research and you thought about options and came up with the best possible solution. Now it’s start to test everything you’ve created and start gathering feedback. This step is the most important one because it gives you insight on where you might have gotten it wrong and how you can make your digital product better. 

Not just another
online course

We're adding a bunch of templates too

Our goal is to promote a good user experience by providing guidelines and tools immersed in useful content. That provides a step-by-step approach to creating products that construct habits for their users. Helping directors, decision-makers, product designers, marketers, and all groups that drive the next generation of habit-creating products, are based on solid principles, thoughts and tools.

We know you want them!

Included 5 templates

👉 Persona template
👉 Lean business canvas
👉 Design sprint brief
👉 Wireframe template
👉 User interview template

What are people saying about our course?

The videos really make it easy to understand. I struggled with where to start building my first digital product, which made me very scared of building something no-one will use. This course has been a checklist for me when building my next side hustle. I'm confident that it is the right approach. It has already proved to be useful.

Jenna Harlow

Product designer

I wanted to build digital products. This course has been amazing! I really love all the extra templates that I got with it. Now I can reuse them for all my future projects. This has been a good investment for me.

David Novak

Product designer

The process behind building digital products can sometimes be messy and this course has helped me put the chaos back in order and now I always know what the next step when building is. This course helped me to build better digital products, and the results are still improving. Great!

Simon White

UI & UX Artist

I've never thought about user personas before. This has been one of the things I wished I learned earlier. I've really been impressed with the quality of this course. The lessons are crafted with us students in mind and have the perfect flow.

Karen Montgomery

Product designer

Oh my god. This helped our company understand the value of identifying and evaluating problems before we dive into design.

Mia Seabrooke

Product manager

About the tutor

Sergej Gorišek is an experienced product designer and co-founder with a demonstrated history of working in the computer software industry. He envisions and builds modern digital experiences. His vocation is to help companies create a future proof solution that will be able to adapt to future customer needs. Skilled in research, UX/UI, branding, and digital product development. Used to working in both agile and waterfall teams as well as coordinating them. A strong business development professional with a visual communications degree from Faculty of design in Slovenia.

Join the waitlist to get free access after we launch

Join waitlist and get free access when we launch

We’ve seen so many newbies get into the product building sphere uncertain as to what steps they should be taking but this course will help you not only know what those steps are, but it’ll also layout our thought process for each step and how applying these strategic frameworks can significantly streamline your work through different complex situations

Enroll now and get Free access after launch. 

Price after launch 59.98$